Case Study: How Creative House Co. Transformed CCSP into Emvia.cx

Client: Emvia.cx (formerly CCSP) Customer Service Process Consulting → CX Clarity Systems Industry: Customer Experience / Operations / SaaS Services Engagement: Full Rebrand — Strategy, Naming, Identity, and Launch Positioning The Challenge CCSP came to Creative House Co. with a strong foundation — a successful consulting practice helping businesses streamline their customer support systems. But the brand name and identity were holding them back. The acronym “CCSP” didn’t tell a story. It sounded corporate and unclear, in an industry where trust, clarity, and confidence matter most. As the company evolved into a leader in customer experience systems and clarity-driven consulting, they needed a brand that: Reflected their calm, human-centered approach Stood out from “alphabet soup” consulting firms Communicated confidence, modernity, and simplicity It was time for a rebrand — not just a new name, but a new narrative. The Solution Creative House Co. partnered closely with the leadership team to rebuild the brand from the inside out. 1. Brand Discovery & Strategy We started by reframing what the company truly delivered: not just “customer support processes,” but clarity, confidence, and calm for teams overwhelmed by chaos. The focus shifted from systems to experience — from operations to impact. 2. Naming We developed a new name: Emvia. Inspired by words like empathy, via (meaning “by way of”), and movement, the name reflects a company built on empathetic systems that move work forward clearly and confidently. Emvia: where clarity and empathy meet. 3. Identity & Visual Design The visual system was designed around balance and calm. Soft gradients, precise typography, and white space were used intentionally — mirroring the feeling of relief and confidence that Emvia delivers to clients. 4. Messaging & Website Launch We created a brand voice that speaks with quiet authority: Clear. Honest. Professional. Human. From there, we designed and launched emvia.cx — a digital presence built around the brand’s promise: Clarity → Confidence → Consistency. The Outcome Within weeks of launching, Emvia.cx established a recognizable identity across the CX and SaaS space. The new name and brand narrative instantly differentiated the company from traditional process consultancies, helping it attract higher-quality clients, strengthen partnerships, and align its internal mission with its external message. Results: 100% increase in brand recall and recognition among target clients Clearer differentiation in a crowded service market Elevated visual and verbal identity that aligns with premium positioning Key Takeaway Rebranding isn’t about starting over — it’s about naming what you’ve already become. For CCSP, that meant evolving into Emvia.cx: A brand that leads with clarity, empathy, and the confidence to help teams simplify the complex.